Blog

Multi-touch marketing strategies have proven to be very effective.  The same is true for multi-touch cold calling prospecting strategies.  These strategies involve reaching out to potential… Read More

Appointment setting is not the time to qualify a prospect as being ‘customer worthy.’  That’s what sales will determine on the appointment.  That said, it is appropriate for appointment setters to… Read More

Telephone prospecting is just another business process. It may be a tough one, but it is also very straightforward.

You can monitor it, measure it, and analyze its metrics with the goal of… Read More

As salespeople, we love Marketing when they help us set initial appointments. We believe that every dime spent on Marketing should be helpful to the appointment setting process.

The above… Read More

For many companies, a list of potential customers is a big challenge for their marketing and telephone prospecting needs.

There are two lists of interest one for marketing and one for… Read More

Appointment setting is a business process; a tough one, but just another business process to monitor, measure, analyze and improve. The process is measured using two simple ratios: one for… Read More

Referrals can be a valuable tool to fill the pipeline. Referrals are often given from a place of trust, respect, and character. Therefore, this can shorten the length of the selling processes… Read More

Taking advantage of prospecting drip is a great way to engage your targets between prospecting pursuits. It allows you to continue to provide educational information that keeps your name top of… Read More

The sales engagement platform is going to change the way your sales team functions entirely. It is designed to equip individual sales representatives with the tools necessary for… Read More

Prospecting for new clients can be cumbersome. Cold calling without a strategy can get your spirits down when you have negative call after negative call. You may also start to feel like you have… Read More