There is a subtle, but important, difference between using direct mail as a marketing campaign and using direct mail as a prospecting touch for business development.
Specifically, Direct Mail is more powerful prospecting touch than voicemail and email touches because:
An interesting psychological advantage to Sale Reps is that the call feels less cold.
The key to success using Direct Mail Infused Prospecting is that the follow-up call must be timely. With ContactScience®, Sales Reps control the Direct Mail Infused roadmap.