What is cold calling exactly? Cold calling is essentially the task of reaching out to potential new customers that have not expressed an interest in your product or service. This task is not for the faint of heart. Cold calling takes perseverance, grit, and determination. Using an outbound prospecting software can help make the process of cold calling function more efficient for your team. Cold calling does have a negative connotation as many people dislike receiving solicitations whether they be on the phone or even in person. You may be wondering, “Why do businesses continue cold calling?” The short answer – because it works! Cold calling is a tried and true method of obtaining new business across industries. Below are a few examples of ways you can help your team improve their cold calling techniques.
Embrace Rejection: Rejection is an inevitable part of cold calling. The sooner you embrace rejection the easier it will be to smile and dial.
Have a Plan: Do not make calls randomly. Have a plan that includes how many times to call, how often to call, and what messages to leave if you do not connect. Have a plan and work that plan.
Don’t Waste Your Time: Go with your gut and realize when someone is just flat out wasting your time. Some prospects having a hard time telling you “no” from the start and you need to look for other ways that they may be signaling this will never turn into an appointment.
If you feel you are in need a more efficient cold calling system, we highly recommend an outbound prospecting software. We would be happy to discuss with you the best option available. We look forward to helping your team achieve the most success possible for years to come.