Prospecting for new clients can be cumbersome. Cold calling without a strategy can get your spirits down when you have negative call after negative call. You may also start to feel like you have no real action plan when it comes to prospecting for new business. Despite these feelings, cold calling is an extremely effective prospecting strategy. What you are lacking is a prospecting tool kit! Contact Science has developed a prospecting tool kit that will allow you to capitalize on your time spent cold calling. This tool kit will help you to feel more productive and see more success in your day-to-day prospecting. Below are some of the things you should be considering while cold calling that our tool kit will help you to accomplish.
- How many times should I call? One phone call is never enough, but where do you draw the line?
- How often should I be calling? How often should you be redialing “no answer” phone calls? Our tool kit can help.
- What message should I leave if no one answers? Leaving voicemails can be inefficient if you don’t have one planned.
- How should I deliver the message if no one answers? Delivering voicemail efficiently is the only way to do it. If you must manually leave each message you will not see the return on your investment.
- What should I do if no contact is ever made with a certain prospect? No contact will happen, what you need is a strategy for when it does.
All these questions will occur on every single call that you make. If you do not have a plan of action on how to answer them, you are wasting valuable time and resources. You are also leaving money on the table by not efficiently tackling each individual prospect. Cold calling is simply a numbers game. If you make enough calls, eventually you will succeed. However, the more efficient you are with each call the more successful calls you will have.
